HKTDC Gets Customized Training at Fatbars

The Hong Kong  Trade Development Council (HKTDC) set up its Media and Webcast Centre to create online videos and webcasts which support the Council’s efforts to create opportunities for Hong Kong companies. The HKTDC is a statutory body established in 1966, which serves as the international marketing arm for Hong Kong-based traders, manufacturers and service providers.

In recent years, the organisation has expanded its use of video and “new media” channels to further its mission. Many of these productions done by the Council showcase successful companies, innovative ideas and business people, valuable trade fairs and events or the insights from HKTDC economists or industry experts who can help business people who work in or through Hong Kong as a platform for doing business with China and throughout Asia.

We first met Joe Kainz and Brian Liu from HKTDC when they were interviewing Director Kenneth Bi at the Hong Kong Educational Fair. After much discussion, Fatbars customised a Final Cut Studio training course, to help retool their crew with their latest addition.

The HKTDC has done video webcasts for several years using its own platform but about two years ago stepped up distribution by using YouTube and similar video sites on the Chinese mainland. Their edits are also passed along to news platforms such as the subscriber-only Reuters Insider site and independent blogs. Many of these platforms are increasingly in high definition video. Providing higher quality videos material which can be shown both at HKTDC trade events and online. As video production technology becomes more accessible, many organisations like HKTDC are increasingly communicating with video materials.

Becoming more directly involved with editing and graphics production related to their trade events, interviewing with our HKTDC economists or our branch directors who offer market insights for small and medium-size enterprises. With the new webcast studio was completed about two months ago, the team can now edit using Apple Final Cut Pro, in connection to the studio switching facilities.

As they gradually become more involved in fast-turnaround items, Apple Final Cut Pro becomes the one of tool creating multi-media rich enewsletters and press releases for HKDTC.